We'll be talking about success and art with Kevin Chung of Marketing Your Art The Right Way and author of the ebook "How to Be a Successful Artist." Click here to get your free copy and bring your questions and comments to our conversation!
About Kevin Chung:
Kevin Chung is the creator of Marketing Your Art the Right Way, a site dedicated to teaching artists how to market their artwork and build relationships with their audience. He is also the host of the Cracking Creativity podcast, a show exploring the projects of creative people. He has spent the past seven years designing and developing websites and wants to use this knowledge to help artists grow in business and in life.
Guest co-hosting with me again is Camille Wylde from TheWyldeSyde.com.
Show Notes (with timestamps - yeah, it was that packed.):
We continue by going into questions to ask yourself to make marketing easier and how to find out how your art connects to people.
[12:10] Camille presents the problem many artists have with "selling their baby" - and some ways to work with that.
"You're creating this work either to sell or to keep. You can't have it both ways, unless..."
- Kevin Chung, on artists having to part with their work when it's sold
In his response, Kevin refers to Blue Ocean Strategy by W. Chan Kim.
[25:00] Kevin answers the question: "How do I start marketing?"
Surprise - the first steps are not external ones.
[28:30] Marketing for Introverts
Optimizing situations that you're good in vs. forcing yourself into situations that are personally uncomfortable
"If you're not your best self in those situations, you're giving the world an impression of yourself that doesn't truly reflect who you are." - Kevin Chung, on marketing as an introvert
Kevin refers us to Gary Vaynerchuk for strategies and the importance of knowing your audience - for each social media platform
Haters gonna hate. Get used to it. (But only if you want to get more popular.)
Fear of social media - privacy and security issues.
[41:40] Kevin answers Kim's question: "What's the best structure for receiving payments?"
Also, check out Section 16 in Kevin's ebook How to Be a Successful Artist that addresses this specifically (Get it now, for free!)
[45:45] Importance of collecting email signups at live events
Do it for the relationship and the personal engagement!
Social media vs. Email?
What struck a chord with you, from this episode? Tell us in the Comments below!
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